PPC (Pay Per Click) advertising is an excellent way to drive traffic to your website right away, without having to wait for Search Engine Optimisation to take effect.
When you advertise using PPC services such as Google Ads, your business appears above the organic search results and map listings on Google.
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Unlike Search Engine Optimisation (SEO), which improves your natural position in the organic results over time, PPC allows you to appear on the front page of Google right away, and can be paused or reactivated at any time.
You set the price you’re willing to pay for each click and pay only when someone visits your website. You can limit the daily spend to ensure you do not exceed your monthly budget.
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If you are inexperienced with PPC you can potentially waste a lot of your monthly budget on unwanted clicks.
With my Google Ads management service you can relax knowing that your Ad campaigns are being looked after by an experienced PPC company, ensuring you get the best results for your money.
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Frequently asked PPC Questions
What is PPC Advertising?
PPC stands for Pay Per Click advertising. It allows businesses to bid on key phrases so that their business shows up on the front page of the organic search results and map listings on Google.
How much does PPC advertising cost?
The cost of PPC in Essex depends on a number of factors such as ad placement, your competition, your industry and the areas you are targeting.
A local campaign targeting Southend would typically cost less per click than a campaign targeting the whole of Essex.
You can specify a budget to ensure you do not spend more than that amount each month.
As a very rough estimate, around £2-£3 per click is typical for small, local businesses (which I specialise in), but this depends on the above factors. At the other end of the scale, a large Insurance company might spend £30 per click according to this website.
How does PPC differ from Search Engine Optimisation (SEO)?
With pay per click advertising, you set a daily budget and the amount you are willing to pay per click. Your ad, subject to Google’s approval, should start showing up within a matter of days. It can be paused or switched off at any time.
SEO, on the other hand, is the natural way to rank in the organic search results. It is a very effective long term strategy. Your positions in the organic results can remain for many months or even years if you suddenly stopped all SEO work.
Combining both PPC and SEO is an excellent Digital Marketing strategy to grow your business.
